Innisfree

A visual and content studio-focused project featuring skincare brand photography and content creation.

The Brief

This project is part of my compelling well-crafted digital independent study with the purpose of stepping forward in product photography to help e-commerce business in the skincare industry create a full gallery of professional product photos that can be used for social media and their website.

In this project, I was able to structure my workflow as a product photographer, expand my styling ideas, improve my photo-capture techniques, and take my image processing up a notch.

Product Photography

The Brand: Innisfree

Innisfree is a Korean brand extremely popular in the Asian market. Their products boast a wide range of natural products, and in this product photography showcase, I chose to create an earthy collection featuring the clay mask and facial cleanser. Two different contrasting background has been used and a

couple of raw & organic props to bind the entire look together.

The Goal

Produce nine (9) fully edited and retouched high-resolution images and deliver an online gallery that highlights the full-funnel creative studio photography work:

Scripting and copywriting
Storyboards and Moodboard
Filming and styling
Creative direction
Studio lighting
Image processing

The Concept

Style a skincare product and deliver a curated gallery of full-size images and cutdowns for social media.

Target Audience

Small and medium local skincare business segment that are looking for a professional photographer and creative director to shoot their products.

Challenges and Roadblocks Faced

Shooting time of day for good natural lighting
Color accuracy and focus stacking
Image reflection and spot-healing

Feedbacks Received

“Very cohesive earthy color that matches the subject and the scene!”

— Suzy

“Impressive lighting and retouching techniques.”

— Loui

Social Media Campaign

View the Flipbook

Take a minute to check the social media campaign for this project!

Social Media Case Study

A 3-month brand awareness campaign featuring the Pore-Clearing Volcanic line to tap skincare junkies in North America particularly in the top cities of Canada - Toronto, Vancouver and Calgary.

This social media campaign will be utilizing a budget of $75K with a full-funnel social media approach to help them launch their biggest social media campaign yet to and increase Canadian’s brand experience to their skincare line.

Brand:
Innisfree

Project Completion:
April 2023